We are looking for driven students with a passion for social media and entrepreneurship to help lead our internal social media revamp and identify opportunities for growth.

The primary goals of the project are:

• Conduct an audit of our current social media platforms to assess strengths, weaknesses, and areas for improvement.
• Develop strategies to enhance our online presence and increase engagement on our social platforms
• Identify best practices and tactics to effectively reach our desired target audience
• Create a comprehensive 3-month social media content calendar to ensure consistent and engaging content
• Generate example social media posts to showcase the proposed content and messaging strategies
• Compile a detailed report that highlights discoveries, insights, recommended solutions, and an action plan for implementation
• Prepare a short presentation that delivers actionable recommendations for enhancing the organization's social media strategy
• Deliver a package of draft social media pieces and the 3-month social media content calendar to facilitate implementation and execution

By the end of the project, students should complete the following:

• Conduct an audit of our current social media platforms
• Develop strategies for improving our online presence
• Develop strategies for increasing engagement on our social platforms
• Identify best practices to reach our desired target audience
• Develop a 3-month social media content calendar
• Create example social media posts

Final deliverables should include:

• A report detailing the discoveries made, any insights/recommended solutions, and an action plan
• A short presentation with actionable recommendations for your organization's social media strategy
• A package of draft social media pieces and the 3-month social media content calendar

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current services and social media marketing
• Our ideal clients and industry insights
• Input on choices, problems, or anything else the students might encounter