• Branding and Marketing Communications - For the student(s) to help us improve the recognition and presence of our portfolio clients and house brands, and moreover, to capture greater market share.
• Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product assortment and pricing aligns with our target sector/customer.
• Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

While not exhaustive due to character limit, the below identifies the main mandate:

• Branding - Competitive landscape assessment; conceptualize & define brands & their core value proposition; assess where and how to improve each brand's presence & differentiate from competition.
• Marketing Communications - Create an integrated marketing campaign to increase awareness of our services; develop & maintain a content schedule for various channels (social, web, & email); ideation & development of trade marketing materials.
• Market Research - Conduct customer surveys to gain insights into the perceptions & behaviours of our target audience; identify expansion opportunities for underrepresented products and/or underserved demographics; identify key messaging for new products/services.
• Strategic Social Media Marketing - Conduct an audit of our social media presence; develop and implement strategies for improving online presence & increasing engagement; create a content calendar; create blog posts.