We are looking to better understand and identify our entry and target markets in the following Asian countries: S. Korea, Japan, India, and China to ensure we are positioning ourselves in the right segment, offering D&I training, strategies, and workforce development solutions.

To accomplish this, you could focus on providing the following:

• A complete analysis of our current offerings, our target market, and competitive analysis of small, medium, and large companies providing the same or similar services
• Conducting empirical interviews or questionnaires for feedback on our brand, product, service, etc.
• Executing further market research to develop a comprehensive report of our target market.

We want a comprehensive understanding of our target market and how we can better satisfy their needs. We want recommendations on positioning our company, brand, and services to suit the market better.

By leveraging DEI, our ultimate goal is to assist Small and Medium Enterprises (SMEs) with considering underrepresented and underserved talent for gainful employment opportunities generating communities of self-sufficiency.

The final deliverables should take the form of the following:

• A market needs assessment and analysis report
• Student presentations on competitive analysis and market entry strategies

Students will connect directly with the employer for mentorship and supervision throughout the project. Our team will be happy to provide access to data, the website, and other information as needed. We can schedule meetings as required or standing meetings throughout the project. We will make ourselves flexible to support the students.