Marketing Strategy - Peace Through Forgiveness with Azim Khamisa

Closed
Peace Through Forgiveness
San Diego, California, United States
Christopher Stephan
Employer
(2)
3
Preferred learners
  • United States
  • Academic experience
Categories
Market research Product or service launch Marketing strategy Media
Skills
marketing strategies target market
Project scope
What is the main goal for this project?

We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • How should we promote our company?
  • What channels should we utilize?
  • What budget is appropriate for advertising?
  • What messaging should we use?
About the company

Our Company - Umetanoia. Our Goal - One Billion People Practicing Forgiveness- Following the loss of his only son Tariq in 1995 to a senseless, gang-related murder, Azim Khamisa chose the path of forgiveness and compassion rather than revenge. This amazing choice led to the establishment of the Tariq Khamisa Foundation (www.TKF.org) and the subsequent forgiveness movement which has reached millions. For 26 years, Azim has been teaching and inspiring millions to practice forgiveness in their daily lives. Azim is a successful international investment banker with over 45 years of experience, he has conducted business in Africa, the Middle East, Canada, the USA, Europe, and Asia. (www.SovereignCapitalMarkets.com).
The Vision and Purpose of Peace Through Forgiveness is to enroll 1 Billion people to learn and commit to practicing forgiveness. It’s a huge goal, a "Moonshot". Almost overwhelming, seemingly impossible for anyone. That’s why we need you to join and participate with us.