Consumer Insights Analyst

Closed
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Product management Market research Market expansion Artificial intelligence Data science
Skills
market positioning marketing analytics customer insights analytical skills market trend market analysis strategic planning sales innovation research
Project scope
What is the main goal for this project?


The primary objective of this project is to enable students to apply analytical skills in evaluating market trends, product sales, and marketing analytics within the vitamin supplement industry. Through a comprehensive analysis, students will identify opportunities for growth and innovation, aiming to propose actionable strategies that enhance the company's market position. The project's success will be measured by the student's ability to deliver data-driven insights and strategic recommendations that are both feasible and impactful. This endeavor seeks not only to enrich the student's practical experience but also to contribute tangible value to the company's strategic planning and market outreach efforts.

What tasks will learners need to complete to achieve the project goal?

Students will have to complete a Market Analysis report summarizing the key data found after conducting research on the market and competitors. They will need to provide numbers on product costs, overhead for sourcing products and revenue. Students must submit this report in PDF format with a table summarizing numbers and minimum 300-words.