Digital Marketing Coordinator
Project scope
Categories
Advertising Digital marketing Marketing strategy Social media marketing Marketing analyticsSkills
social media copywriting blog posts marketing social media strategy pinterest tiktok digital marketing templates data analysisWe are looking for driven students with a passion for social media and entrepreneurship to help lead various social media initiatives and identify opportunities to grow and improve our marketing strategies.
The primary roles and responsibilities for this project include:
- Developing and executing social media strategies for various social media platforms including Instagram, Pinterest, TikTok, Facebook, and LinkedIn
- Creating visual and written content including video content for Instagram reels/TikToks, caption copywriting, ad copy, email templates, blog posts, etc.
- Building a genuine engagement with our community and clients' community across social media platforms
- Executing the Dollar Eighty Strategy on Instagram using relevant comments and hashtags
- Monitoring and reporting key data and activity on clients' social channels
- Leading data analysis to draw insights on audience behaviour and identify opportunities to improve marketing efforts
Deliverables will be ongoing, but may include the following:
- Updated social media strategy for Atlas 28 and its clients
- Visual and written content with an emphasis on video content
- Scheduled content in a content calendar, including monthly posts, stories, captions, hashtags, etc.
- Increased engagement and reach across all social media platforms
- An analytical report highlighting the key statistics and findings from our time working together
Students will be supported throughout the entire duration of the internship. From project kickoff to offboarding and beyond, students are encouraged to share ideas and ask questions. The founder will work closely with the student to provide the best experience possible. Mentorship includes, but is not limited to, career exploration, goal setting, relationship building, and entrepreneurial tools.
Our weekly meetings will provide an opportunity for conversation, question-asking, and discussion of task progress. On a day-to-day basis, the founder will be available via email/text to chat through any blockers.
Supported causes
Decent work and economic growthAbout the company
Atlas 28 is an ad agency based out of Toronto focused on helping small to medium-sized businesses in the beauty niche increase their monthly revenue through strategic paid advertising. We are results-driven and solution-oriented to deliver our clients the highest quality experience and foster long-term relationships.