We are an early-stage startup focused on the development of wearable electronics. We are currently working on our prototype and want to launch a mobile app before the completion of the hardware. We aim to get customer insights and develop a community through the mobile app, so we have a platform ready to launch our hardware once the R&D is completed.

Together with our team, we would like students to conduct market research on how we can best position our mobile app as a platform to launch our hardware later and help us develop a marketing and communication strategy for the product.

We have previously conducted 200 customer interviews to understand our target markets. This information will be shared with students so they can familiarize themselves with our research. Additional information will be shared for them to understand the products and the objective of launching the app without the hardware.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Market research for the mobile app launch as a single product
• Recommendation of marketing tactics

Bonus steps would include:

• Creating and testing marketing materials

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current understanding of the target market
• Input on choices, problems or anything else the students might encounter.