The main goal of this project is to research and develop a marketing strategy for promotionalproducts.com, a promotional products company, that effectively positions us in a super competitive industry with over 30,000 businesses, ultimately leading to increased sales and brand recognition.

1. Analyze the industry: Students will need to conduct thorough research on the industry and its current state, including market trends, growth rates, competition, and market share of the major players. They will need to look at the industry from different angles, including supply and demand, consumer behavior, and market segmentation.
2. Identify the target audience: Students will need to identify the company's target audience and determine their needs and preferences. This includes understanding the demographics, psychographics, and behavior of the target audience, as well as their pain points and motivations.
3. Conduct a competitive analysis: Students will need to identify the major competitors in the industry and analyze their strengths, weaknesses, and market positioning.
4. Develop a unique value proposition: Based on the analysis conducted, students will need to develop a unique value proposition that differentiates our company from our competitors.

Students will work closely with CEO, Dave Burnett who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.