Digital Marketing Plan for a Wellness Tech Startup
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are looking for an enthusiastic, cross-functional group of students to apply their knowledge in digital marketing to help us develop a brand and marketing strategy, develop a strategic digital marketing plan and design marketing campaign for our pilot product launch.
- What tasks will learners need to complete to achieve the project goal?
-
List of final deliverables to be agreed upon with the students, include:
- A Situation Analysis.
- Digital Marketing Strategy and Plan
- A Branding Guide.
- Communications Designs (ex. letterhead, business cards, etc.).
- A Responsive Website (5 pages of design and content)
- A Content and Campaign Plan Book.
- What is the main goal for this project?
-
We are looking for an enthusiastic, cross-functional group of students to apply their knowledge in digital marketing to help us develop a brand and marketing strategy, develop a strategic digital marketing plan and design marketing campaign for our pilot product launch.
- What tasks will learners need to complete to achieve the project goal?
-
List of final deliverables to be agreed upon with the students, include:
- A Situation Analysis.
- Digital Marketing Strategy and Plan
- A Branding Guide.
- Communications Designs (ex. letterhead, business cards, etc.).
- A Responsive Website (5 pages of design and content)
- A Content and Campaign Plan Book.
About the company
- https://digitalintrospection.io
- 2 - 10 employees
- Technology
Digital Introspection (DI) is a new well-being tech start up developing an accessible solution that empowers professional women everywhere to live a fulfilled and balanced life. The product is a personal development and productivity program with an enabling mobile app. Completed as part of a women cohort, a 12-week, self-paced digital playbook guides members to learn about, adapt and adopt best prioritization practices and fundamental body and mind habits.