Digital Content Creation (Part 2) - PIFit
Project scope
Categories
Videography Competitive analysis Digital marketing Product or service launch Social media marketingSkills
content creation marketing digital content creation newsletters social mediaWe would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
PIFit being a new concept in the advertising sector, needs to have a well thought out approach and entry point. A key focus will be who or which type of clients do we bring on first.
Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
To accomplish this, we expect the student(s) will:
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics
- Assist with a social media video launch to promote our organization
- Specific video strategy for Tik Tok
- Evaluate recent successful user-generated campaigns, preferably in our sector
- Identify media outlets that are most beneficial to sharing our story
- Identify sponsorship opportunities for cross-promotion
Students will work closely with the primary project manager who is supervising and available for questions.
We can meet once a week if suitable to all.
This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
Access to any data or materials will be easily accessible upon request.
About the company
Our company is designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user.
Pay It Forwardâ„¢ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase.
Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction.