Marketing and Administration
Preferred learners
- Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
Main goal of the project:
To support 5n2's mission of fighting food insecurity through marketing research, analysis and administrative support. This position will spearhead initiatives to develop and assist our current programs. We are seeking individuals who are detail-oriented, have strong communications skills and exemplify teamwork and professionalism.
The primary focus for the student will be:
- Conduct a full competitive landscape assessment and identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Recommend changes to advertising and PR materials
- Identify the ideal target market.
- Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
- Provide content suggestions and recommendations to increase search visibility.
- What tasks will learners need to complete to achieve the project goal?
-
Our goal at the end of this experience is:
- For the student(s) to help us improve our program's presence and increase awareness
- For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our programs align with our target client
- For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- For the student(s) to help us generate more traffic and revenue through search engines.
- For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
- What is the main goal for this project?
-
Main goal of the project:
To support 5n2's mission of fighting food insecurity through marketing research, analysis and administrative support. This position will spearhead initiatives to develop and assist our current programs. We are seeking individuals who are detail-oriented, have strong communications skills and exemplify teamwork and professionalism.
The primary focus for the student will be:
- Conduct a full competitive landscape assessment and identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Recommend changes to advertising and PR materials
- Identify the ideal target market.
- Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
- Provide content suggestions and recommendations to increase search visibility.
- What tasks will learners need to complete to achieve the project goal?
-
Our goal at the end of this experience is:
- For the student(s) to help us improve our program's presence and increase awareness
- For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our programs align with our target client
- For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- For the student(s) to help us generate more traffic and revenue through search engines.
- For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
About the company
- https://5n2.ca/
- 2 - 10 employees
- Non-profit, philanthropic & civil society
5n2 was founded by Seema David in 2013 after she witnessed the horrific scenes of homelessness and hunger in downtown Toronto. Determined to help her community, Seema began to serve soup three days a week. 5n2 Kitchens was born, operating out of a shared space at the Global Kingdom Ministries church kitchen.
In early 2019, 5n2 moved into its own space where food operations expanded to keep up with the growing issues surrounding food insecurity. Programs operated seven days a week providing the community with over 3500 meals per week to guarantee fresh, healthy, and nourishing meals.
However, as a non-profit, 5n2 is continually challenged with sustaining services. At the end of last year, 5n2 was forced to relocate preventing services to operate at half capacity. As a result, 5n2 requires donor outreach and publications to spread awareness about the hunger crisis. Students are encouraged to apply to join the cause in helping feed the community!