Cultural Influencer Ethnic Wear Project

Closed
Dhknd Management Inc
Calgary, Alberta, Canada
She / Her
Director
(5)
4
Project
Academic experience or paid work
50 hours of work total
Learner
Calgary, Alberta, Canada
Intermediate level

Project scope

Categories
Advertising Social media marketing
Skills
target audience product requirements marketing
Details

The main goal for this project is to create a series of videos showcasing our traditional Indian furniture, accessories, and home decor through the use of ethnic wear. The project requires a model to dress up in ethnic wear and create videos featuring our products such as mandirs, swings, etc. The target audience is to showcase our culture, and we are looking for a South Asian woman aged 20 - 30 to be the influencer for this project.


Deliverables


- Collaborate with the marketing team to understand the brand and product requirements.


- Plan and create a series of videos featuring the traditional Indian furniture, accessories, and home decor.


- Dress up in ethnic wear and showcase the products in an authentic and culturally respectful manner.


- Create engaging and informative content that highlights the craftsmanship and cultural significance of the products.


- Deliver high-quality videos that resonate with the target audience and align with the brand's image.


Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our target market, products and services
  • Our current brand guidelines
  • Input on choices, problems or anything else the students might encounter.
  • $1400 Stipend


About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Consumer goods & services, Retail

DHKND is a premier destination for exquisite handcrafted treasures, specializing in traditional Indian furniture, accessories, and home decor. Our brand prides itself on blending the timeless elegance of Indian craftsmanship with modern aesthetics, offering customers a unique and enriching shopping experience. From intricately designed mandirs to beautifully crafted Sankheda furniture, each piece at DHKND is meticulously curated to reflect the rich heritage and cultural tapestry of India. With a commitment to quality, authenticity, and customer satisfaction, DHKND stands as a beacon of excellence in the world of home decor.