Cultural Influencer Ethnic Wear Project
Project scope
Categories
Advertising Social media marketingSkills
target audience product requirements marketingThe main goal for this project is to create a series of videos showcasing our traditional Indian furniture, accessories, and home decor through the use of ethnic wear. The project requires a model to dress up in ethnic wear and create videos featuring our products such as mandirs, swings, etc. The target audience is to showcase our culture, and we are looking for a South Asian woman aged 20 - 30 to be the influencer for this project.
- Collaborate with the marketing team to understand the brand and product requirements.
- Plan and create a series of videos featuring the traditional Indian furniture, accessories, and home decor.
- Dress up in ethnic wear and showcase the products in an authentic and culturally respectful manner.
- Create engaging and informative content that highlights the craftsmanship and cultural significance of the products.
- Deliver high-quality videos that resonate with the target audience and align with the brand's image.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our target market, products and services
- Our current brand guidelines
- Input on choices, problems or anything else the students might encounter.
- $1400 Stipend
About the company
DHKND is a premier destination for exquisite handcrafted treasures, specializing in traditional Indian furniture, accessories, and home decor. Our brand prides itself on blending the timeless elegance of Indian craftsmanship with modern aesthetics, offering customers a unique and enriching shopping experience. From intricately designed mandirs to beautifully crafted Sankheda furniture, each piece at DHKND is meticulously curated to reflect the rich heritage and cultural tapestry of India. With a commitment to quality, authenticity, and customer satisfaction, DHKND stands as a beacon of excellence in the world of home decor.