Social Media Boost Campaign
Preferred learners
- Ontario, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main objective of this project is to enhance Gelato Shack's online presence and engagement through a strategic content creation campaign. Students will be tasked with developing creative and compelling content for various social media platforms to attract a wider audience, increase brand awareness, and drive customer interaction.
- What tasks will learners need to complete to achieve the project goal?
-
Instagram Posts Creation:
- Design visually appealing and cohesive Instagram posts that showcase Gelato Shack's signature products, promotions, and the vibrant atmosphere of the store.
- Implement a consistent theme or aesthetic to maintain brand identity.
- Utilize relevant hashtags and captions to maximize reach and engagement.
TikTok Video Production:
- Create an entertaining and shareable TikTok video highlighting Gelato Shack's unique offerings, behind-the-scenes moments, or customer interactions.
- Incorporate popular trends or challenges to leverage the platform's algorithm and increase visibility.
- Ensure the video reflects the brand's personality and values.
Google Reviews Analysis and Suggestions:
- Review and analyze Gelato Shack's current Google Reviews to identify common themes, positive feedback, and areas for improvement.
- Develop a summary report highlighting key insights and trends in customer feedback.
- Provide recommendations for addressing any concerns raised in negative reviews and suggest ways to enhance positive interactions.
- What is the main goal for this project?
-
The main objective of this project is to enhance Gelato Shack's online presence and engagement through a strategic content creation campaign. Students will be tasked with developing creative and compelling content for various social media platforms to attract a wider audience, increase brand awareness, and drive customer interaction.
- What tasks will learners need to complete to achieve the project goal?
-
Instagram Posts Creation:
- Design visually appealing and cohesive Instagram posts that showcase Gelato Shack's signature products, promotions, and the vibrant atmosphere of the store.
- Implement a consistent theme or aesthetic to maintain brand identity.
- Utilize relevant hashtags and captions to maximize reach and engagement.
TikTok Video Production:
- Create an entertaining and shareable TikTok video highlighting Gelato Shack's unique offerings, behind-the-scenes moments, or customer interactions.
- Incorporate popular trends or challenges to leverage the platform's algorithm and increase visibility.
- Ensure the video reflects the brand's personality and values.
Google Reviews Analysis and Suggestions:
- Review and analyze Gelato Shack's current Google Reviews to identify common themes, positive feedback, and areas for improvement.
- Develop a summary report highlighting key insights and trends in customer feedback.
- Provide recommendations for addressing any concerns raised in negative reviews and suggest ways to enhance positive interactions.
- How will you support learners in completing the project?
-
Guidance and Oversight:
- Regular check-ins and guidance sessions will be scheduled to provide an overview of project expectations, clarify objectives, and address any questions or concerns.
Problem-Solving Assistance:
- A support system will be in place to address any challenges or roadblocks that students may encounter during the project. This includes troubleshooting technical issues and brainstorming creative solutions.
About the company
- https://thegelatoshack.com/
- 2 - 10 employees
- Banking & finance, Consumer goods & services, Food & beverage, Marketing & advertising, Media & production
GELATO SHACK is a fast-casual restaurant concept offering fresh, high quality cooked-to-order burgers, sausages, sandwiches, poutines, milkshakes and of course our incredible Gelato!
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