Wellness Flowz Lymphatic Massage is looking to expand its market by offering fajas and other post-operative garments to post-op patients. The goal is to establish a physical retail presence in Hamilton, Ontario, while also developing an online platform for sales and virtual fittings. This project will require a comprehensive market analysis to identify potential customer segments and competitive landscape. The team will need to explore logistical considerations for both the physical and online store, including supply chain management and customer service strategies. Additionally, the project will involve creating a marketing plan to effectively reach and engage the target audience, ensuring a seamless integration of both physical and digital sales channels.

The project will deliver a detailed market expansion plan that includes a market analysis report, a logistics and operations strategy, and a marketing plan. The team will also provide a proposal for the layout and design of the physical store and online platform, ensuring both are user-friendly and aligned with the brand's identity. A financial projection for the first year of operation will also be included to assess feasibility and potential profitability.