Marketing Plan for U.S Launch
Project scope
Categories
Market research Operations Competitive analysis Market expansionSkills
enthusiasm marketing planning marketing market research operations innovationHotTakes is a Canadian tech start-up focused on providing an innovative and social sports gaming experience to users. With recent success in Ontario, we are looking to expand our operations into the U.S in the near future. With that, we are seeking keen and enthusiastic individuals to help work on a clear, detailed, and innovative marketing plan.
The primary tasks of this project will include collaborating with members of our team to brainstorm ideas, conduct market research on different factors that would affect responsiveness in U.S regions, and helping to form a comprehensive project outline. At the end of the project, students will have submitted both visual and written documentation of their findings and recommendations to our team by way of tools such as PowerPoint, Word, and Canva.
We offer 1 on 1 collaboration with our knowledgeable and energetic staff as well as access to company resources for project purposes.
About the company
HotTakes is an exciting, free-to-play app created to introduce sports betting education through gamification. We provide a risk-free environment for daily predictions and engage young adults with a passion for sports. Our platform offers them an opportunity to learn about sports gaming without financial risk, compete with peers, and win thrilling prizes. HotTakes isn’t merely an app, it's a fully-integrated social media platform, tailor-made to cater to the needs and interests of young sports fans and a lucrative advertising channel for brands keen on reaching this demographic.