Canoe Financial is headquartered in Toronto with a growing presence in Quebec and Calgary. Given Quebec's uniqueness, we would like to have a better idea of the differences that an Investment Manager should be aware of when operating in Quebec.

Questions we would like to answer include:

• Market analysis: How should a company who is not based in Quebec establish themselves in that province and succeed? This can include a PEST analysis of the region, as well as an analysis of competitors.
• Soft skills: What are the different nuances with respect to relationships, advertising, promotion, branding, communication between Quebec and the rest of Canada?

The findings from this report should culminate in a high level strategic plan for penetrating the Quebec market that we can take into consideration moving forward.