Project Description

Find or create content like videos, blogs, podcasts etc. - and upload and promote this to one (or multiple) of our social media channels to grow audience and engagement.

Scope of work

A student can use one of our 7 social media properties - allforlife newsletter, twitter, linkedin, facebook, instagram, tiktok and youtube - to create engagement between patients and mental help providers. The student will be responsible for multiple campaigns. The scope of the project is find or create content - like videos, blogs, podcasts etc. - and upload and promote this to one (or multiple) of our social media channels to grow audience and engagement. We will evaluate the concept and strategy as well as execution quality and will measure success by number of subscriber growth and engagement metrics (like number of comments, likes, shares etc.)

Position Description

Responsible for the development and management of social media advertising campaigns, providing insight as well as expertise; designing, creating and reviewing promotional materials and conducting our online presence with the goal of trying to expand our consumer and provider base.

Essential Duties and Responsibilities

•Conducts photo editing, video editing, graphics design and digital marketing on social media platforms.

•Creates and maintains company presence on social media sites like Instagram, Twitter and Facebook.

•Designs, creates and edits all marketing and promotional materials prior to distribution.

•Distributes online marketing materials and contributes to company blog or website.

•Creates and launches targeted marketing campaigns.

- Find existing content and obtain owner permission to publish third party content on our social media properties

Required Knowledge, Skills and Abilities

•Shows keen understanding of social media and how it can be used to reach consumers and is capable of thinking creatively and analytically.

•Is familiar with publishing and graphics design programs like Adobe.

•Is able to persuade consumers to purchase products through various digital means.

•Shows the ability to effectively engage in social media activities, including video sharing and blogging.

•Demonstrates strong writing and editing skills and communicates clearly and effectively.