Blogging: Create blog posts for the tech industry

Closed
Squash Labs Inc.
Vancouver, British Columbia, Canada
EM
CEO
(19)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Creative writing Media
Skills
curiosity target market blog posts devops marketing research writing software development
Project scope
What is the main goal for this project?

Squash.io is a DevOps platform that allows software developers to quickly deploy their web apps for testing purposes. We currently have many companies in our platform, including names like NASA, Wagtail and New York Public Radio.


We would like to collaborate with students to create blog posts that drive more traffic to our website.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our goals, target market, products and services.
  • Recommending topics for our blog posts.
  • Drafting blog posts relevant to our business.
  • Revising blog posts based on feedback.


Bonus steps in the process would also include:

  • Recommending ways to market our blog.


The blog posts are not going to be technical (i.e, you do not need any knowledge of software development). Our goal is to create blog posts containing statistics or trends related to technology in general. We will provide all the tools you need to do your own research. The only skills you need are: curiosity, ability to research information using the web and writing outstanding content.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our goals, target market, products and services
  • Recommendation of blog post topics
  • Drafts for relevant blog posts
  • Revisions of blog posts

Bonus steps would include:

  • Recommending blog marketing strategies

Final deliverables should include

  • Blog posts.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our goals, target market, products and services
  • Input on choices, problems or anything else the students might encounter.
  • We will also provide students with tools for researching data for this project.
About the company

Squash is a DevOps platform that allows software developers to quickly deploy their apps for testing purposes. We provide on-demand preview environments for web apps and microservices. Through our native integration with GitHub, Bitbucket and GitLab developers can spin up separate test environments for each tasks or branch of code.