Digital Marketing Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want students to help us develop a digital marketing strategy to grow and engage our target market of HR professionals to create employee perk programs for our car cleaning service.
We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- What tasks will learners need to complete to achieve the project goal?
-
Final deliverables can come in the form of a report and/or presentation.
Help to structure social media platforms in the form of a content calendar would be helpful.
- What is the main goal for this project?
-
We want students to help us develop a digital marketing strategy to grow and engage our target market of HR professionals to create employee perk programs for our car cleaning service.
We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- What tasks will learners need to complete to achieve the project goal?
-
Final deliverables can come in the form of a report and/or presentation.
Help to structure social media platforms in the form of a content calendar would be helpful.
- How will you support learners in completing the project?
-
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
Supported causes
About the company
- https://www.detailingknights.ca/youth-entrepreneurship-program
- 2 - 10 employees
- Education
The Detailing Knights provide a waterless mobile car cleaning service to clients at their home or office. We also manufacture and sell plant based eco friendly cleaning supplies. What we are most proud of is our Youth Entrepreneurship training program that works with youth coming out of detention teaching them entrepreneurship while running a smaller version of our company.