The main goal for the project is to build a presence for Kids At Risk Action (KARA) nonprofit's videos on TikTok and work with the Executive Director to select and manage the TikTok videos. This will involve several different steps for the students, including:

- Researching the target audience on TikTok and understanding the type of content that resonates with them.

- Creating a content strategy for KARA's TikTok videos that aligns with the organization's mission and goals.

- Collaborating with the Executive Director to select and curate existing videos for TikTok and potentially create new content.

- Managing the posting schedule and engagement with the TikTok audience.

- Analyzing the performance of the TikTok videos and making adjustments based on the data.

By the end of the project, students should complete the following list of activities:

- Developed a content strategy for KARA's TikTok videos.

- Curated and managed the posting schedule for TikTok videos in collaboration with the Executive Director.

- Analyzed the performance of the TikTok videos and provided recommendations for future content.

- Created a report outlining the content strategy, posting schedule, and performance analysis.

Final deliverables should include:

- A detailed content strategy document.

- A posting schedule for TikTok videos.

- Performance analysis report with recommendations for future content.

Weekly Zoom collaboration, emails and the ability to connect when stuck or needing resources.

We are a 30-year-old nonprofit with lots of content but not much experience with TikTok.