Marketing Strategy - B2B
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
PROJECT SCOPE
Number of individual students required: 4 Team Size (10hrs per week for 4-6 weeks)
Our team is looking for two teams of 4 students to develop a B2B Marketing Strategy to help us successfully launch our Telehealth Lifestyle Health and Wellness business. The primary project requirements include but are not limited to:
- The ability to research and develop marketing strategies based on market research in Workplace Wellness.
- The ability to develop impactful messaging content that will grab the Workplace-wellness and employees' attention.
- The ability to develop key points for reducing employee absenteeism, increasing productivity and lowering healthcare costs for the organization.
- Able to recommend long-term growth marketing and communication strategy.
- The ability to develop a clear and strong statement for the brand position for the B2B market and communication.
- Understanding and knowledge of lifestyle chronic diseases and preventable lifestyle diseases will be a great asset.
- What tasks will learners need to complete to achieve the project goal?
-
- Conduct analysis of the current marketing strategies of the Workplace-wellness
- Prepare a B2B Workplace-wellness Marketing Plan for the company
- Develop a value proposition for the brand
- What is the main goal for this project?
-
PROJECT SCOPE
Number of individual students required: 4 Team Size (10hrs per week for 4-6 weeks)
Our team is looking for two teams of 4 students to develop a B2B Marketing Strategy to help us successfully launch our Telehealth Lifestyle Health and Wellness business. The primary project requirements include but are not limited to:
- The ability to research and develop marketing strategies based on market research in Workplace Wellness.
- The ability to develop impactful messaging content that will grab the Workplace-wellness and employees' attention.
- The ability to develop key points for reducing employee absenteeism, increasing productivity and lowering healthcare costs for the organization.
- Able to recommend long-term growth marketing and communication strategy.
- The ability to develop a clear and strong statement for the brand position for the B2B market and communication.
- Understanding and knowledge of lifestyle chronic diseases and preventable lifestyle diseases will be a great asset.
- What tasks will learners need to complete to achieve the project goal?
-
- Conduct analysis of the current marketing strategies of the Workplace-wellness
- Prepare a B2B Workplace-wellness Marketing Plan for the company
- Develop a value proposition for the brand
- How will you support learners in completing the project?
-
CEO Level
Full level of supervision and mentorship
About the company
- https://cyglera.com
- 2 - 10 employees
- Technology, Hospital, health, wellness & medical
We build tools that our care providers can use to help people live longer, healthier lives. We are passionate about helping Workplace-wellness and people live healthier, longer lives. Our Lifestyle Health and Wellness, food and nutrition counseling, and education programs will help provide prevention and chronic disease management, leading towards a healthier and happier life. We are a mission-driven company with an incredible team of lifestyle health and wellness experts.