AumOui Lifestyle Essentials seeks to expand its brand awareness and establish a strong presence in the lifestyle and wellness market.

The project aims to develop a comprehensive public relations strategy that leverages both traditional and digital media channels.

The goal is to enhance AumOui's brand recognition and foster a positive public image, with a focus on the appreciation of nature.

A. Project Deliverables Include:

1. A detailed public relations strategy document outlining the proposed campaign, key messages, and target media outlets;
2. Additionally, students will prepare a presentation summarising their findings and recommendations.
3. The deliverables will also include a timeline for implementation and metrics for evaluating the campaign's success.

B. Specifically:

Students will analyse AumOui's current market position and identify key opportunities for increasing visibility and engagement with target audiences. The project will involve researching industry trends, competitor strategies, and consumer behaviour to inform the development of a tailored PR campaign.

As such, by applying classroom knowledge in marketing and communications, students will create a strategic plan that includes media outreach, social media engagement, and community partnerships. The student will then implement their findings to generate real-world outcomes for AumOui.