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The Adam Project Awareness Solution

Closed
Main contact
The Adam Project.org
The Adam Project.org
Jersey City, New Jersey, United States
howie gerver
He / Him
Founder
3
Project
Academic experience
120 hours of work total
Learner
United States
Intermediate level

Project scope

Categories
Healthcare Digital marketing Copy writing Marketing strategy Social media marketing
Skills
target audience social media press releases content strategy marketing planning marketing tiktok behavioral health
Details

The main goal for the project is to build awareness for The Adam Project's directory of free mental/behavioral health resources and providers. Awareness will be built through a combination of creative TikTok, Facebook, and other popular social media platforms as well as through traditional marketing initiatives such as press releases.


Deliverables

To achieve the project goal, learners will need to complete the following tasks:


  • Researching and identifying target audiences for The Adam Project.org's directory.


  • Developing a comprehensive marketing plan to reach target consumer audiences.


  • Developing a comprehensive marketing plan to reach "white label" insitutional audiences.


  • Creating a social media presence for The Adam Project.org.


  • Developing a content strategy to promote The Adam Project.org's directory.


  • Developing a strategy for tracking and measuring the success of the project.


  • Creating compelling videos and posts.



Mentorship

We will provide overall guidance and direction. We will have weekly team meetings and weekly one-on-one meetings. Email support will be provided throughout the business day. Learners can also learn from each other.

About the company

Company
https://www.theadamproject.org
Jersey City, New Jersey, United States
2 - 10 employees
Hospital, health, wellness & medical, Human resources & recruitment, Individual & family services, Marketing & advertising, Non-profit, philanthropic & civil society
Representation
Small Business Family-Owned

The Adam Project.org helps people easily find free mental/behavioral health resources (articles, podcasts, assessments, videos) and free providers (therapists, coaches, IOP, detox) throughout America. Currently we have over 2,500 resources covering most conditions. We also have over 1,300 providers.

Our site is 100% frictionless. There's no registering, logging in, or paying. By removing these barriers, our goal is for people to start to get the care they need without having to disclose personal information or making any types of payment.

Our goal is to help remove or reduce "the sting" from someone's mental/behavioral health journey which ultimately, can help make the world a better place - one person at a time.