Market Research Project for Melius Deccan

Closed
Melius Deccan
Toronto, Ontario, Canada
TA
Employer
(2)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research
Skills
market trend competitive analysis target market marketing strategies consumer behaviour marketing market research research data analysis surveys
Project scope
What is the main goal for this project?

The main goal for the project is to conduct comprehensive market research to identify potential target markets, consumer preferences, and trends for the multifaceted marketing firm, Melius Deccan. This will involve several different steps for the students, including:


- Analyzing the current market trends and consumer behavior in the marketing industry.


- Identifying potential target markets and consumer segments for Melius Deccan's services.


- Conducting surveys and interviews to gather data on consumer preferences and needs.


- Analyzing competitors and their strategies in the marketing industry.


- Developing a comprehensive report on the findings and recommendations for Melius Deccan's marketing strategies.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following tasks:


- A detailed report on market trends, consumer behavior, and competitor analysis.


- Recommendations for potential target markets and consumer segments for Melius Deccan.


- Survey and interview data analysis to identify consumer preferences and needs.


- Visual representations such as graphs and charts to present the findings effectively.



Final deliverables:


- A comprehensive report including all research findings, analysis, and recommendations.


- A presentation summarizing the key insights and recommendations for Melius Deccan's marketing strategies.


About the company

Multifaceted advertising company that focuses on helping small companies to develop thier revenue to higher standards.