Marketing Strategy & Digital Content Creation

Closed
Katherine Mellin
Principal & Certified Sommelier
(1)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Videography Communications Digital marketing Social media marketing Marketing analytics
Skills
marketing strategies content creation newsletters marketing digital content creation sales social media writing
Project scope
What is the main goal for this project?

We would like students to help us with creating content that is aligned with our vision, mission, and sector with the objective of growing our audience and sales. We will ensure the student has a clear understanding of what these elements are for our organization.

To accomplish this, we expect the student(s) will:

  • Assist in developing a marketing strategy and schedule
  • Write blog articles, email newsletters/sequences and other content pieces on assigned topics
  • Assist with a social media posts and videos
  • Review/Manage website content
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Identify and where appropriate contact media outlets that are most beneficial to share our story

Ultimately, you will be working on marketing strategy and content creation in the context of that strategy for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

A student or team with excellent writing and video skills would be the ideal candidate for this project.

About the company

Apparition Wines & Spirits is an innovative wine agency that facilitates the sale and tasting of quality wines from around the world to our clientele in Ontario (individuals, companies, restaurants).

Our mission is to bring you wines and wine experiences that expand the depth and breadth of your relationship with wine..from lesser known regions or grapes to exclusive limited production wines to historical and cultural stories of the wines and wineries we have the privilege of representing. We deliver wines and wine experiences you won't soon forget.