Website Refresh & Usability Optimization

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  • AscentUP
    San Diego, California, United States
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Converge Resources is a staffing company whose website has not kept pace with its growth. The current site is built in WordPress and was created in-house during the startup phase. The employer is seeking a more polished, user-friendly design to better serve candidates and job seekers — without the need for a full rebuild or added development budget.


Interns will assess and enhance the current Converge Resources website, with a focus on usability, appearance, and functionality for job seekers. The goal is to make strategic design, content, and structural recommendations that improve the candidate experience. Interns will also prepare draft assets and layout suggestions that can be implemented using the existing WordPress setup.

Deliverables

Project Scope & Expectations:

Learners will engage in:

• Auditing the current website for layout, clarity, and navigation issues

• Benchmarking competitor staffing sites and candidate portals

• Proposing layout, content, and design updates to improve usability

• Creating draft wireframes, page outlines, and mockups

• Preparing suggested updates that can be implemented within WordPress

• Ensuring recommendations are budget-friendly and low-tech to implement

 

Project Timeline & Deliverables:

Week 1: Onboarding and Site Review (~2 hours per learner)

• Meet with the employer to understand website challenges and user priorities

• Review the live Converge Resources website and Carlton Staffing brand reference points

• Assign focus areas across UX, design, and content

 

Week 2: Website Audit & Benchmarking (~4 hours per learner)

• Conduct a user flow and functionality audit

• Benchmark staffing sites with strong candidate experiences

• Deliverable: Website audit brief and competitor insight summary

 

Week 3: Layout and Navigation Planning (~6 hours per learner)

• Propose improved page structure and navigation

• Draft wireframes or mockups using tools like Figma or slides

• Align design proposals with WordPress constraints

• Deliverable: Draft site map and homepage wireframe

Week 4: Content Strategy and Visual Style (~6 hours per learner)

• Suggest copy and content edits to support clarity and engagement

• Propose visual updates (color usage, icons, imagery)

• Deliverable: Page content guide and visual refresh concept

 

Week 5: Implementation Planning (~6 hours per learner)

• Package content and layout updates into a handoff-ready format

• Create low-code/no-code implementation notes for internal use

• Deliverable: Implementation guide with annotated mockups

 

Week 6: Final Revisions and Handoff (~6 hours per learner)

• Revise based on employer feedback

• Finalize deliverables into an editable format

• Present work and support knowledge transfer

• Deliverable: Final website refresh package

 

Final Deliverables:

• Website audit and competitor benchmarking summary

• Draft site map and navigation recommendations

• Homepage and key page wireframes or mockups

• Content and style update guide

• Implementation notes for low-tech WordPress updates

• Finalized website refresh package

About the company

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