Now Organic Farms is a company dedicated to providing high-quality organic produce to consumers. The company aims to enhance its online presence and engage more effectively with its target audience through social media platforms. The problem is that the current social media strategy is not yielding the desired engagement and reach. The goal of this project is to develop a comprehensive social media strategy that aligns with the company's brand values and objectives. This will involve analyzing current social media metrics, identifying target demographics, and creating a content calendar that includes posts, stories, and engagement tactics. The project will also require the team to propose methods for measuring the effectiveness of the new strategy.

- A detailed social media strategy document that includes goals, target audience analysis, and proposed content types.

- A content calendar for one month, outlining daily posts, stories, and engagement activities.

- A report on current social media metrics and a plan for tracking the effectiveness of the new strategy.

- A presentation summarizing the strategy and key recommendations for Now Organic Farms' management team.