The main goal for PromotionalProducts.com is to understand how the new work from home culture has impacted the demand for promotional products and how we can adapt our products and marketing strategies to meet the needs of this changing environment. The project aims to identify new opportunities and develop effective strategies to maintain and grow the company's market share in the promotional products industry.

1. Conduct market research: Students can conduct market research to understand the current demand for promotional products in the work from home culture. This can involve surveys, interviews, and focus groups with potential customers and industry experts.
2. Identify trends: Students can analyze the data from the literature review and market research to identify trends and patterns that can help them understand how promotional products companies can adapt to the new work from home culture. This can involve identifying popular products, new customer needs, and changes in the competitive landscape.
3. Develop strategies: Based on the findings from the literature review and market research, students can develop strategies for how promotional products companies can adapt to the new work from home culture. This can involve identifying new product offerings, developing new marketing campaigns, and finding new ways to reach customers.
4. Conclusion and recommendations.

Students will work closely with CEO, Dave Burnett who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.