The project aims to enhance the social media presence of I Challenge Diabetes by creating engaging content and conducting a comprehensive audit of current social media challenges. The goal is to attract a larger audience, increase engagement, and effectively communicate the organization's mission. Learners will apply their knowledge of digital marketing and social media strategies to develop creative content tailored to the target audience. They will also analyze existing social media efforts to identify strengths, weaknesses, and opportunities for improvement. The project will involve researching best practices in social media marketing, understanding the organization's brand voice, and proposing strategies to optimize content reach and engagement. This project will provide learners with practical experience in content creation and social media analysis, aligning with their academic program in marketing or communications.

The deliverables for this project include a content calendar with proposed posts for a month, a report detailing the audit findings of current social media challenges, and a set of recommendations for enhancing social media engagement. Additionally, learners will present a summary of their findings and proposed strategies to the I Challenge Diabetes team. These deliverables will demonstrate the learners' ability to apply classroom knowledge to real-world social media challenges.