Industry travel surveys have indicated that many people are more comfortable with travel closer to home, as a result of Covid-19. Rural areas and smaller towns with less density were more favourable. This puts our business in a good position.

Even though we are in a four-season resort area, many businesses struggle with the off seasons (spring and fall) and mid-week bookings. All of this information has provided us with the opportunity to look at diversifying our products. We recognize a need for mid-week, multi-day getaways in these off seasons that are either culinary or health/wellness themed. We have a draft business plan, identified potential target markets and have venues in mind that will provide unique getaways that cannot be easily found online, because they are carefully crafted with local businesses.

You can help us by researching and construct a business plan, that meets our goals and objectives, to launch this new experience in Spring 2021. Your plan will include, but not limited to, assessment of the market situation, market segmentation, targeting and positioning, as well as marketing strategies for the roll out of this new product.