Campus Growth Marketing Campaign for Client Brand Awareness

Open
Arrimo
Toronto, Ontario, Canada
FK
Co-Founder
(20)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Market research Digital marketing Sales strategy Event planning Social media marketing
Skills
brand awareness marketing materials marketing marketing planning social media content marketing strategies social media campaigns consumer behaviour digital marketing innovation
Project scope
What is the main goal for this project?

Arrimo is seeking a team of marketing students to develop and execute a growth marketing campaign aimed at increasing brand awareness and subscriber base for one of our clients. The primary goal is to creatively engage with the student population on campus, utilizing innovative marketing tactics to reach the right audience. The project will involve researching the target demographic, designing engaging content, and implementing various marketing strategies such as social media campaigns, on-campus events, and partnerships with student organizations. The team will need to apply their classroom knowledge of marketing principles, consumer behavior, and digital marketing tools to create a comprehensive and effective campaign. The project will provide hands-on experience in real-world marketing challenges and the opportunity to see the direct impact of their efforts.

What tasks will learners need to complete to achieve the project goal?

- A detailed marketing plan outlining the strategies and tactics to be used for the campaign.


- Creation and distribution of marketing materials, including social media content, posters, and flyers.


- Execution of at least one on-campus event or partnership with a student organization to promote the brand.


- A final report summarizing the campaign's outcomes, including metrics on brand awareness and subscriber growth, and recommendations for future marketing efforts.

About the company

Arrimo is defining the future of marketing. We are a creative advertising agency dedicated to helping brands sell to the right customers, through the right media.