Founded in 2018 Moonbeam Trading Company is a Canadian company with business interests in technology services, ecommerce, import/export, agri-foods, affordable housing and the production of biodegradable waste management products.

Because of our organic growth into new business areas the company's original website no longer meets the requirements of our growing company.

Moonbeam, our customers and partners are increasingly placing a greater emphasis on artificial intelligence (AI) and other emerging technologies for business operations during these unprecedented times.

Therefore Moonbeam's digital presence must reflect our usage of the latest engagement platforms as we deliver our services and products.

Moonbeam Trading Company requires the redesign and development of a new responsive website that will be customer friendly with intuitive navigation and seamless integration with mobile apps and social media platforms.

The newly developed website will immediately replace the company's current website once it is completed and approved by the company founder.

This project is one phase of a broader digital marketing initiative to create greater brand awareness for Moonbeam's products and services.

The development of a new website is a priority project in Q1 2022 so the student team will have daily access to a point of contact at Moonbeam Trading Company to answer questions and provide direction towards the successful completion of the project.

As a privately held for profit company part of our core mission is to provide and mentor access to employment and entrepreneurship opportunities in a broad spectrum of industries for youth and young adults in diverse communities.

Our core values include equitably employing all individuals including those with disabilities, and those in life transition as a result of homelessness, addictions, mental health challenges, incarceration or other forms of abuse.

Our staff, suppliers, customers and business partners represent success stories from all ethnicities, cultures, races, gender identities and faiths.

Our belief is that creating long-term societal value and improving people's lives can coexist with business sustainability and profitability while creating community benefits and the creation of shared wealth.

We want students to help us develop our new website to grow our business and engage our target markets, customers, suppliers and partners. We’d like to know how we can maximize our presence and impact with a new website and what will work best for us.

The main areas we’d like students to help us answer are the following:

• Best new design and style for our new website
• Focus on user experience (UX) ease of navigation
• Develop website to integrate with mobile App
• Develop website for seamless integration with Social Media
• Landing page
• Website visibility (SEO)
• Other recommendations

As this is a priority project students will have a daily point of contact to answer any questions and provide direction related to the successful completion of the project. From a mentorship perspective students will have access to the company founder to provide specific business insights related to the daily operations of Moonbeam along with specific coaching and mentoring in the technology sector, and career development into other business industries.