Positions available: 6 (2 teams of 3 students)

We have recently entered a new partnership, and under that umbrella, we have doubled the size of our Private FaceBook Group to over 1,600 members in an 11 day period using a targeted campaign with a giveaway strategy. As we seek to grow our company mainly using our facebook group as an audience, we are ready to build a strategy to grow and engage our market. We currently have 2 main targets: to attract new members into our FB Group from multiple platforms and to engage in a sales strategy inside our FB Group. The ultimate goal, is to grow our company into 5-figures revenue before the end of 2021.

This project will include:

Management - to develop a project plan, business and marketing plan to best capture the merging and the expansion we have planned.

Human Resources Management - we are seeking to create a new position for a virtual assistant who can also assist us to manage our multiple social platforms. Although we have websites, our goal is to streamline much of our marketing into this Private Group. With our course work on the Kajabi platform we are seeking the development of a job description, a needs analysis and a proposal to capture our current and evolving plans.The ideal assistant has an understanding of energy healing, meditation and mindfulness in order to truly align with our work and we seek to understand how to find the perfect match for us.

Project Management - we are seeking a project management plan with timelines and success strategies for our team that hones in our individual skill sets and allows for expansion across each of our focus areas. Understanding the future marketplace will allow us to improve our performance and create strategies for our future projects. The majority of our work is online with Dr. Yasmilde leading two 12Wk-long Programs. Our plan is to continue to streamline to larger audiences on our virtual platform with a future vision of 3-5 retreats annual (both local and global) for a deeper connection with our current global audience. We currently have all courses in English with a plan to have them translated for a Spanish audience by July 2021.

Marketing and Communications are key for us to align with our clients and continually bring in new members into our audience. We seek assistance in position and creating a new brand motto that reflects our new FaceBook Group “THE Self-Love, Growth + Inspiration MINDSET: Empowered Through Community". We have merged EQUALLIBRIUM and The Joy of Energy Network into this powerful group. We are looking to position ourselves in the market based on our product suite, with global reach, and prices that reach clients who are committed to self-healing. We want to promote ourselves in a way that is unique to our vision. Students will be invited to address the market to help us ensure we are segmenting our clients and providing the value they seek, ideally suggesting ways to measure this performance as much of the work our clients do is inner personal development and spiritual development work.

Social Media Marketing - Our FB group is global. We are now on Clubhouse to direct new audiences to Instagram and we are also present in Twitter and LinkedIn. We require a strategy for us to sell or sign up members from these platforms. We sell products in tier-levels and also want to make them available as one-off products. We seek to understand best practices to sell from creating targeted campaigns to developing strategy and manage top selling products that convert into a chain reaction of purchases. We use Kajabi for courses, as earlier mentioned, and are starting to collect deeper market research in our Private FB Group. We want to assess the effectiveness of tis research and how to use our other external platforms most effectively (Clubhouse, IG, YT and FB). We have lots of specialized video content, and seek to use it for marketing across platforms and seek to understand best strategy.

We are fully committed to the project, so students can connect with us often. Ideally, we will schedule meetings and as things are required, including and not limited to:

Provide team feedback twice over the semester and complete a post-course survey as required.

Availablity by both Co-Owners to answer periodic emails or take phone calls as needed to address student questions in a timely manner.

An initial call or zoom meeting with the instructor to initiate our relationship and confirm your scope is an appropriate fit for the course.

Available to initiate and kick off the project scope to ensure students meet both Co-Owners for familiarity and ease of working relationship while ensuring scope and requirements are understood.

Weekly check-ins for question/answer sessions or requests for additional information or clarification.

Both Co-Owners will be available for the final webinar presentations.