Virtual Internship Opportunity: Writing, Marketing, and Journalism

Closed
Everipedia
Santa Monica, California, United States
Navin Vethanayagam
Management Consultant
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy Media
Skills
blockchain communication target market web traffic cryptocurrency marketing management consulting social media marketing writing editing
Details

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) journalism, PR, marketing, and communications students or teams.

The primary focus for the student will be:

  • Journalism - Conducting research and writing wiki articles about trending topics and important news events with a focus on the fast growing cryptocurrency and blockchain space.
  • Editing - Editing cryptocurrency, blockchain, and other articles written by the community for spelling, grammar, and clarity.
  • Marketing & Outreach - Promoting wiki articles, reaching out to relevant news websites, celebrities, and companies.
  • Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identity key messaging for (new product or service).
  • SEO Strategy & Recommendations - Develop and implement an SEO strategy; find ways to improve SEO traffic through strategies like structuring the content of the wiki articles more effectively or building backlinks.
  • Strategic Social Media Marketing - Focus on promoting wiki articles through social media, identify new strategies and channels that we should focus on, experiment, and test which strategies work best.

Our goal at the end of this experience is: (please indicate the goal for this placement or deliverable you expect the student(s) to complete, as exemplified below)

  • Journalism - For the student(s) to help us grow the traffic to our wiki articles.
  • Marketing & Outreach - For the student(s) to help us develop our brand and connect with relevant partners from new sites to celebrities to large companies.
  • Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
  • SEO Strategy & Recommendations - To help us increase search traffic to wiki articles.
  • Strategic Social Media Marketing - For the student(s) to help us increase social media shares, our social media following, and traffic from social media.

Other duties the student may complete could include: (indicate other duties as exemplified below)

  • Assist with developing more general social media strategies
  • Work with and mentor new editors on improving their writing skills and the wiki articles on Everipedia

We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, Telegram, email)

Primary contact: (Navin Vethanayagam, Management Consultant, Web Traffic)

Secondary contact: (William Goodwin, Community Manager)

Deliverables
No deliverables exist for this project.

About the company

Company
Santa Monica, California, United States
Technology

Everipedia is an online encyclopedia which uses blockchain technology to help us fulfill our vision for a world where all knowledge is available to all people - a world in which everyone, everywhere can participate in sharing what they know and providing value to others.