Social Media Deep Dive - Who are our followers - Persona
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Positions available: 2
SUMMARY
BC Hospice Palliative Care Association is a not-for-profit, membership organization, which has been representing individuals and organizations committed to promoting and delivering hospice/palliative care to British Columbians since 1986
Each year, BCHPCA hosts an educational event that focuses on topics of interest to healthcare professionals, hospice society staff and volunteers, and members of allied organizations who are committed to quality end-of-life care.
Using real company data, students will spot trends and relationships between the COVID 19 impact survey we did last year and this year. Students will submit their recommendations and conclusions to the decision-makers of the company.
WHAT WE WANT STUDENTS TO DO?
We are looking at doing a deep look into all our social media platforms and doing an amalgamation and analyses to determine who are our followers, where they live and perhaps even demographic information. We see this as an opportunity to tailor our communication and advertising for the coming year to garner more donations, awareness and help in identifying our population segment which will help in further advocacy to the government. Currently the platforms we use are: Facebook, Website, Twitter, YouTube and Instagram.
Note you are primarily using social media platform data even though that might be supplemented by other sources you consider relevant.
- What is the main goal for this project?
-
Positions available: 2
SUMMARY
BC Hospice Palliative Care Association is a not-for-profit, membership organization, which has been representing individuals and organizations committed to promoting and delivering hospice/palliative care to British Columbians since 1986
Each year, BCHPCA hosts an educational event that focuses on topics of interest to healthcare professionals, hospice society staff and volunteers, and members of allied organizations who are committed to quality end-of-life care.
Using real company data, students will spot trends and relationships between the COVID 19 impact survey we did last year and this year. Students will submit their recommendations and conclusions to the decision-makers of the company.
WHAT WE WANT STUDENTS TO DO?
We are looking at doing a deep look into all our social media platforms and doing an amalgamation and analyses to determine who are our followers, where they live and perhaps even demographic information. We see this as an opportunity to tailor our communication and advertising for the coming year to garner more donations, awareness and help in identifying our population segment which will help in further advocacy to the government. Currently the platforms we use are: Facebook, Website, Twitter, YouTube and Instagram.
Note you are primarily using social media platform data even though that might be supplemented by other sources you consider relevant.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://bchpca.org
- 11 - 50 employees
- Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Individual & family services
The BC Hospice Palliative Care Association is a open not-for-profit, membership organization, which has been representing individuals and organizations committed to promoting and delivering hospice
palliative care to British Columbians for over 34 years. Our members provide a broad range of hospice palliative care programs
and services to people in need across the province of BC and the Yukon who are dying, their loved ones who are grieving and caregivers. The services hospice societies deliver are accessible to all, regardless of the type of illness, age, sex, sexual orientation, race, culture and religious beliefs.