Digital Marketing

Closed
My Dorm Store
Toronto, Ontario, Canada
C F
CFO
(12)
4
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
target market marketing strategies tiktok marketing search engine optimization social media brochures
Details

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials (Insta posts, TikTok, etc)
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
Toronto, Ontario, Canada
0 - 1 employees
Retail

Make your dorm into your home with My Dorm Store. We are your one stop shop for everything you need to be move in ready. Get inspired and shop for bedding, towels, decor and more.