What is the main goal for the project?

Our organization is able to offer a virtual internship opportunity for 1-3 students

The primary focus for the students will be: Identifying and creating digital marketing content to improve our online presence and generate more leads

• Create content for our social media profiles - mainly LinkedIn
• Manage our social media accounts - mainly LinkedIn
• Develop and implement an SEO strategy; provide content suggestions, recommendations, and blog writing to increase search visibility for our Google Business Profile and Website
• Provide graphics design content for our social media, website, and merchandise
• Conduct an audit of our current social media presence and other current communication channels
• Research in-person networking events that provide the most potential for lead generation and sales

Our goal at the end of this experience is:

• For the student(s) to help us improve our brand's online presence and capture greater market share by generating more leads and sales.
• For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• For the student(s) to help us generate more traffic and revenue through search engines and LinkedIn.
• For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
• Help us improve our brand identity through graphic design of various new media assets

Students will work closely with our CEO who will supervise and be available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We will plan to communicate with our virtual intern(s) using these communication tools: Slack, email, Google Meets video call

Primary contact: Peter Hurd-Watler, CEO and Co-founder