Come on in!
Riipen Riipen
Log in Sign up

Keyword Research & SEO Plan for Ground Force Training

Closed
Main contact
Ground Force Training
Ground Force Training
Hamilton, Ontario, Canada
Natasha MacQueen
Natasha MacQueen
She / Her
Graphic Art and Marketing Coordinator
(1)
3
Project
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Competitive analysis Data analysis Search engine optimization
Skills
strategic planning key performance indicators (kpis) search engine optimization keyword research research
Details

Objective

The main goal of this project is to enhance our online visibility through search engine ranking by identifying the most relevant keywords for our industry and effective SEO strategies.


This project will require keyword research and analysis to determine the most relevant terms that our customers search for and create a Search Engine Optimization (SEO) plan for Ground Force Training to rank higher on Google. 

Deliverables

Project Details

This project will involve several different steps for the students, including:

  • Researching and analyzing keywords related to Ground Force Training's services.
  • Identifying the most relevant keywords and phrases for Ground Force Training.
  • Developing a comprehensive SEO plan to improve Ground Force Training's ranking on Google that should include.
  • Analyze competitor keywords and identify gaps in our current keyword strategy.
  • A list of the most relevant keywords related to our products/services.
  • Suggestions for implementation on the Ground Force Training website and online presence.
  • A plan to monitor and measure the effectiveness of the SEO efforts through key performance indicators (KPIs). 


Deliverables

By the end of the project, students should demonstrate:

  • Understanding of the most relevant keywords and phrases for Ground Force Training.
  • A comprehensive SEO plan to improve Ground Force Training's ranking on Google.
  • An implementation strategy to improve Ground Force Training's SEO ranking.
  • A strategy to track and measure the success of the SEO plan.


Final deliverables should include:

  • A report containing the most relevant SEO keywords for our company and an outline of the SEO plan.
  • A presentation summarizing the research and SEO plan.


Mentorship

Learner Support

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • What SEO keywords are being used by our company now, and which keywords have been used in the past?
  • How do we rank on Google based on different search terms?
  • Input on choices, problems or anything else the students might encounter.


Resources

  • SEO and keyword research tools (e.g., Ahrefs, SEMrush, Moz).
  • Analytics and tracking tools (e.g., Google Analytics, Google Search Console).

About the company

Company
http://www.groundforcetraining.com/
Hamilton, Ontario, Canada
11 - 50 employees
Construction, engineering & trades, Education, Government, Transport, trucking & railroad

Providing Operator & Supervisor
Training Solutions

YOUR TOYS. YOUR SANDBOX.

We have provided quality driver and on-site equipment training since 2004, facilitated by experienced instructors—hands-on training and certification to help prove due diligence, increase safety and reduce workplace accidents.

Through a team of knowledgeable, highly qualified and committed trainers, we consistently set the bar for leading-edge training. This passion for excellence will cause Ground Force Training to consistently outperform the industry in advancing the competency levels of those we train.