Dr. Braman is a thought-leader in lifestyle medicine, which focuses on the prevention and treatment of disorders caused by lifestyle factors (e.g. nutrition, stress, lack of exercise). He is committed to helping develop lifestyle medicine as a field and what's top of mind for him over the next few months is building his YouTube channel. In particular, he needs help with the following tasks: marketing, social media, infrastructure, smooth and methodical content creation for his channel. The channel will serve as the backbone for building out the website of lifestylemedicine.com to become the go-to resource for consumers for applying lifestyle as medicine.

Objective: Build subscriber base for channel

The primary focus for the student will be:

• Branding - Conduct an assessment on the branding of the channel; communicate lifestylemedicine.com's mission through its brand and identifying brand strategies around the target audience for lifestyle medicine.
• Marketing Communications - This may involve skills such as writing (knowledge of lifestyle medicine is a plus), designing ads/landing pages, and developing integrated marketing campaigns for the channel.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy for the channel; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts for the channel.

Our goal at the end of this experience is:

• Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and promote lifestyle medicine.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve lifestylemedicine.com's online presence on YouTube, reach more viewers, and effectively promote lifestylemedicin.com services and resources through compelling, trusted content.

Other duties the student may complete could include:

• Content development, including social posts, blog posts, LinkedIn articles, and website copy.

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen, Zoom, email

Primary contact: Dr. Marc Braman, Founder