Brightsquid Secure-Mail provides healthcare clinics with secure email to better connect with patients and other providers. Through the pandemic adoption from medical clinics has been strong. A recent integration with Alberta's provincial portal that provides patients with access to their health information has sparked growth in patient users and in turn, demand for more provider connections.

Our research has shown that patients want to connect with dentists, pharmacists, chiropractors, and optometrists. Now we want to know how chiros and optometrists view secure messaging services like Brightsquid Secure-Mail, use cases they will accept, and the best messaging and campaign approach for selling the service to them. The opportunity is to bring more types of providers onto the service so that patients can be more connected to their circle of care.

Students will be provided with existing primary research on professional (Medical/Dental) perceptions of the service as well as patient preference and perceptions as a basis for their segment analysis and recommendations.