B2B Strategic Marketing Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Summary:
Create a comprehensive B2B marketing plan.
How We Do It Now:
All business we do is done organically, the only other source is our website and google.
Scope for this project:
- Increasing revenue for our existing service.
- Increasing market share/brand awareness.
- Identify new market segments and opportunities.
- Improve customer acquisition/retention.
Outcomes:
- A full marketing plan and presentation.
- Analysis of all four marketing mix elements; product, price, distribution, and promotion.
- Original research about our customers.
- Creative and actionable recommendations.
- What is the main goal for this project?
-
Summary:
Create a comprehensive B2B marketing plan.
How We Do It Now:
All business we do is done organically, the only other source is our website and google.
Scope for this project:
- Increasing revenue for our existing service.
- Increasing market share/brand awareness.
- Identify new market segments and opportunities.
- Improve customer acquisition/retention.
Outcomes:
- A full marketing plan and presentation.
- Analysis of all four marketing mix elements; product, price, distribution, and promotion.
- Original research about our customers.
- Creative and actionable recommendations.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.crscarpet.com/
- 11 - 50 employees
- Construction, engineering & trades
CRS has been providing professional commercial carpet cleaning in Vancouver and throughout out British Columbia since 1994. We routinely clean and maintain well over 100 million sq. ft. of carpet per year.
That's nearly 20 years and over 1 billion sq. ft of trusted cleaning responsibility. We're proud of this huge feat that has helped offices, care homes, schools and facilities become healthier and more presentable.