In today's world, most of our communication with potential clients or existing ones is done by email or social media. Ensuring the content is relevant & the right length is key. Let alone hoping that your email is opened & read.

Ultimately, we want to grow our business so having an effective email/content marketing strategy would be highly beneficial to our success.

Students should be prepared to:

• Develop an audience building strategy/list for our business
• Provide an email marketing drip campaign with templates that will drive traffic back to our website or to a specific call to action
• Provide social media marketing content ideas that engage & build our audience
• Present their findings in a way that we can understand & implement them