Business Idea:

• After having children, it's easy for women to go through an identity crisis. They forget who they are outside of being a mother. They feel like a stranger in their own body, and in response they turn to plastic surgery - boob jobs and tummy tucks to try to fix it.
• We help women use hypnosis under the guidance of a licensed hypnotherapist to reclaim their breasts and their identity as a woman. Over the course of a guided, 12-week, research-backed program, women will reconnect with their feminine essence, increase their breast size, and decrease their waist size.
• This is all backed by a 100% money-back guarantee.

We want to better understand our target market and audience and the overall market so we can uniquely position ourselves within our industry and help more women find themselves again.

The research will include:

• Target market research
• Industry size and market potential
• Competitive landscape
• Strategic positioning of our brand

Students will need to:

• Perform some level of internet research
• Market segmentation & Customer persona generation
• Talk with women to get their feedback on the idea and get their perspective on how to improve positioning
• Provide recommendations in a report or presentation that will give guidance on how to move the company forward.

As the founder, I've done some level of market research. I can give the students what I've created as a stepping-off point. I will also be the primary project manager who is supervising and available for questions. This will also include weekly progress meetings where adjustments to the students' tasks and duties can be made if necessary.