BC's Spring GoByBike Week Social Media & Digital Marketing Campaign
Preferred learners
- Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
GoByBike BC Society (GBBBC) runs the GoByBike Week (GBBW) campaigns in British Columbia, Canada. The 2023 Spring GBBW campaign starts in March 2023. The goals of the campaign are to:
- encourage people to register (free) for Spring GoByBike Week which runs May 29 - June 4, 2023;
- encourage people to register (free) for StreetWise Cycling Online and learn safe cycling skills prior to May 29, 2023;
- encourage people to log their bike rides online in our LogMyRide Web App.
The LogMyRide Web App converts kilometers biked to kilograms of greenhouse gases saved to show people how riding a bike instead of driving a motor vehicle can help the environment.
The main goals for this project are to use GBBBC's social media channels and online advertising to help us achieve our goal of
- 44,000 registered participants,
- 209,000 bike rides logged,
- 1,452,000 km's logged,
- 315,000 kg's of greenhouse gases saved.
Graphic templates will be provided. Content creation is required.
- What tasks will learners need to complete to achieve the project goal?
-
- Develop social media Calendar;
- Write copy for social media posts, blog posts, and eNewsletters;
- Interact with users and responds to social media messages, inquiries, and comments;
- Run/assist with the Google Ad and social media paid ad campaign;
- Research and advise on social media best practices;
- Research new digital advertising options and develop recommendations for new channels (e.g. GBBBC currently isn't on TikTok, assess this channel and resources required to maintain the channel during campaigns);
- Assist with graphic design for social posts (using Canva);
- Content creation for social posts;
- Develop a social media Calendar for "off-season" (in between GBBW campaigns);
- Assist with the development of campaign reports.
- What is the main goal for this project?
-
GoByBike BC Society (GBBBC) runs the GoByBike Week (GBBW) campaigns in British Columbia, Canada. The 2023 Spring GBBW campaign starts in March 2023. The goals of the campaign are to:
- encourage people to register (free) for Spring GoByBike Week which runs May 29 - June 4, 2023;
- encourage people to register (free) for StreetWise Cycling Online and learn safe cycling skills prior to May 29, 2023;
- encourage people to log their bike rides online in our LogMyRide Web App.
The LogMyRide Web App converts kilometers biked to kilograms of greenhouse gases saved to show people how riding a bike instead of driving a motor vehicle can help the environment.
The main goals for this project are to use GBBBC's social media channels and online advertising to help us achieve our goal of
- 44,000 registered participants,
- 209,000 bike rides logged,
- 1,452,000 km's logged,
- 315,000 kg's of greenhouse gases saved.
Graphic templates will be provided. Content creation is required.
- What tasks will learners need to complete to achieve the project goal?
-
- Develop social media Calendar;
- Write copy for social media posts, blog posts, and eNewsletters;
- Interact with users and responds to social media messages, inquiries, and comments;
- Run/assist with the Google Ad and social media paid ad campaign;
- Research and advise on social media best practices;
- Research new digital advertising options and develop recommendations for new channels (e.g. GBBBC currently isn't on TikTok, assess this channel and resources required to maintain the channel during campaigns);
- Assist with graphic design for social posts (using Canva);
- Content creation for social posts;
- Develop a social media Calendar for "off-season" (in between GBBW campaigns);
- Assist with the development of campaign reports.
About the company
- https://gobybikebc.ca/
- 2 - 10 employees
- Environment, Non-profit, philanthropic & civil society
GoByBike BC is a provincial non-profit society that promotes active transportation through bicycle use for everyday transportation across the province of British Columbia. We believe that regular bicycling can improve both physical and mental health and help to reduce our environmental impact on the planet.
Formerly Bike to Work BC, GoByBike BC is best known for its popular Bike to Work Week events. Since 2011, GoByBike BC has engaged, organized, implemented, and coordinated annual cycling events for communities across the province. Our annual biking events have grown tremendously since our inception. To date, we have encouraged more than 500,000 riders to participate in GoByBike Weeks and engaged more than 78,500 organizations in British Columbia.
Today, GoByBike BC continues to motivate individuals, community groups, and businesses alike to choose the bicycle as the preferred method of transportation—GoByBike, you’ll love it!