We would like either a single student or a small group of students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization, so student(s) will be best able to help our company with advertising.

There are 2 parts to this project.

Part 1 - Information Gathering and Social Media Marketing Strategy

• Evaluate recent successful user-generated campaigns, preferably in our sector
• Identify media outlets that are most beneficial to share our story
• Identify content that is popular and evaluate what makes it engaging and successful

This can be completed in a 1-2 page report or slide deck format.

Part 2 - Implementation of Social Media Content

(Using information from Part 1)

• Utilize existing video content (e.g., speaking tips, testimonials, etc.) and other content pieces that help promote and sell our brand across all major social media platforms; specifically to promote public speaking course
• Assist with generating other marketing collateral such as blog posts, social media posts, and email campaigns
• Optional: track effectiveness of social media posts and provide recommendations on future posts

**Note: The amount of social media posts/videos created will vary and should be decided upon in collaboration with professor of the class.

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

A student or team with excellent out-of-the-box creativity partnered with excellent writing and video skills would be the ideal candidate for this project.

Mentorship and supervision is available on a weekly basis as needed.