Anahana Wellness is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams.

The primary focus for the student will be:

• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create and own the content calendar social media posting; creating useable social media and blog posts; help us build and maintain our followers by engaging with our social community, identify brand or influencer partnership opportunities that align with the Anahana brand.
• Marketing Communications - Work with the Marketing & Communications Lead to help out with weekly marketing tasks (writing, editing, brainstorming, research). Offer your insights and recommendations and contribute to the overall digital marketing and communications strategy.
• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities; identify key messaging for (new service).
• Public Relations - Review, edit, and create collateral, including press releases, user testimonials, case studies, and customer stories.
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Contribute to our SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads; social media hashtag research.
• Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
  

Our goal at the end of this experience is:

• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
• Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product aligns with our target sector/customer.
• Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.

Other duties the student may complete could include:

• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Hubspot, Google Sheets, Excel
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.
• Identify opportunities to leverage and repurpose our robust content pipeline which includes (infographics, blogs, video content etc.)
  

We will plan to communicate with our virtual intern(s) using these communication tools: GDrive, Asana, company Slack, email

Primary contact: Hina Sheikh, Marketing & Communications Lead

Secondary contact: Clint Johnson, Anahana Wellness Founder