Digital Marketing for Veras Technologies Inc.
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create and execute a comprehensive digital marketing campaign for Veras Technologies Inc. This will involve promoting the Survey Insights Engine and other SaaS products developed by the company using various digital marketing channels such as social media, email marketing, content marketing, and search engine optimization. The campaign should aim to increase brand awareness, generate leads, and drive customer engagement for Veras Technologies Inc.
- What tasks will learners need to complete to achieve the project goal?
-
- Conducting a thorough analysis of the target audience and market trends to identify the most effective digital marketing strategies.
- Developing a content marketing plan including blog posts, social media posts, and case studies to showcase the benefits of the Survey Insights Engine and SaaS products.
- Writing email marketing campaigns to nurture leads and provide valuable insights to the target audience.
- Optimizing the company website designs for search engines and creating targeted landing pages to drive traffic and company
- Monitoring and analyzing the performance of the digital marketing campaigns using key metrics such as website traffic, lead generation, and customer acquisition.
Final deliverables:
- Digital marketing assets including logos, infographics, social media posts, and SEO web page designs
- Content calendar and samples of created content for the marketing campaign.
- What is the main goal for this project?
-
The main goal for the project is to create and execute a comprehensive digital marketing campaign for Veras Technologies Inc. This will involve promoting the Survey Insights Engine and other SaaS products developed by the company using various digital marketing channels such as social media, email marketing, content marketing, and search engine optimization. The campaign should aim to increase brand awareness, generate leads, and drive customer engagement for Veras Technologies Inc.
- What tasks will learners need to complete to achieve the project goal?
-
- Conducting a thorough analysis of the target audience and market trends to identify the most effective digital marketing strategies.
- Developing a content marketing plan including blog posts, social media posts, and case studies to showcase the benefits of the Survey Insights Engine and SaaS products.
- Writing email marketing campaigns to nurture leads and provide valuable insights to the target audience.
- Optimizing the company website designs for search engines and creating targeted landing pages to drive traffic and company
- Monitoring and analyzing the performance of the digital marketing campaigns using key metrics such as website traffic, lead generation, and customer acquisition.
Final deliverables:
- Digital marketing assets including logos, infographics, social media posts, and SEO web page designs
- Content calendar and samples of created content for the marketing campaign.
About the company
- https://study.veras.ca/
- 2 - 10 employees
- Business services, Technology
Veras Technologies Inc. is a Survey Insights Engine that generates fast, concise, and actionable insights from quantitative and written survey responses.
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