Social Media Marketing Campaign

Closed
Preferred learners
  • Anywhere
  • Academic experience
Categories
Digital marketing Social media marketing
Skills
social media campaigns social media content social media management social media marketing
Project scope
What is the main goal for this project?

We would like to work with students to design a new social media marketing campaign for our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s products, social media campaign goals and target market.
  • Identifying social media channels and strategies suitable for our company.
  • Planning types of campaign content to create for each channel.
  • Identifying metrics to monitor throughout the campaign.
  • Creating a social media content calendar that outlines important steps in the campaign.

Bonus steps in the process would also include:

  • Recommending social media management tools to schedule our content.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of our company’s products and goals
  • Identification of suitable social media channels and strategies
  • Identification of types of campaign content to create
  • Identification of metrics to monitor the campaign’s success
  • Creation of a social media content calendar to organize the campaign

Bonus steps would include:

  • Recommending social media management tools

Final deliverables should include

  • A final report with a social media content calendar.
  • A 10-minute presentation.
About the company

At Global Fight Against Human Trafficking, we are dedicated to eradicating the heinous crime of human trafficking and empowering survivors on their journey to reclaim their lives. Our organization stands at the forefront of the global battle against this grave violation of human rights, advocating for a world where every individual is free from the chains of exploitation.