The main goal of this project is to improve the search engine ranking of the EPCMst website through the creation of high-quality blog content and the establishment of backlinks from reputable websites. This will involve learning about SEO best practices, conducting keyword research, and creating engaging and informative blog posts that align with our mission and values. Additionally, students will be responsible for reaching out to other websites to secure backlinks that will drive traffic to our site and improve its authority in the eyes of search engines.

What tasks will learners need to complete to achieve the project goal?

- Learning about SEO best practices

- Conducting keyword research

- Creating engaging and informative blog posts

- Reaching out to other websites to secure backlinks

- Improving the authority of our website in the eyes of search engines

- Online communication

- Social marketing

- Email marketing

- Digital media creation (photo, video, audio)

To support learners in completing the project, we will provide the following:

• Staff time: One staff member will be dedicated to supporting learners throughout the project. This staff member will provide guidance, answer questions, and help learners troubleshoot problems.
• Access to tools and technology: Learners will have access to our project Google Drive.
• Access to data: Learners will have access to the data they need to complete the project, including data from surveys, interviews, and focus groups.