Social Media Marketing within the Healthcare Industry
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Project scope
Categories
Marketing strategySkills
healthcare industry knowledge health information systems (his) communication marketing social media strategy social media content patient identification and matching innovation social media marketingCompany Profile:
Medirex Systems Inc. (Medirex) is a Canadian owned and operated business that has connected patients to health information systems for over 50 years. Over the past 50 years, Medirex has evolved to become an industry leader in providing innovative patient identification solutions. We aim to provide our clients with a unique solution to ensure that patients are kept safe through positive patient identification. Medirex also aims to connect patients to their health information and stay connected throughout all aspects of their healthcare journey. Patients are able to work with their healthcare organizations to make informed decisions and become confident in the care that they receive. Every year, we help keep patients safe through the proper identification of over 10 million Canadian patients.
Challenge:
Medirex Systems is looking to further develop their social media strategy in order to achieve three objectives:
- Grow engagement and communication with the brand
- Drive 10% traffic from social channels to website
- Increase visits from Hospital & Healthcare industry to 3.0% on LinkedIn and Facebook
Deliverables
- Content Calendar and Curation: timely deployment of social media content to achieve objectives
- Establish relationships with our community through online engagements
- Analyze, review, and report the effectiveness of campaigns to maximize results and make recommendations for future campaigns
Medirex’s Marketing Lead will oversee the project and assist the students with any questions they have or support they require. Students will receive personal recommendations on LinkedIn and for future opportunities.
About the company
Medirex Systems Inc. (Medirex) is a Canadian owned and operated business that has connected patients to health informatics systems (HIS) for more than 50 years. We ensure patient safety through effective patient identification, and make it easy to manage your patient links – while always staying secure and affordable. And, we continuously improve and iterate based on robust feedback and analytics gathering.
We began as a small company offering custom forms to improve business processes in the healthcare sector. For years, we redesigned forms until technological change impacted the business environment leading to forms being mostly replaced by software solutions. Medirex embraced this change and adapted its solutions to manage patient safety through effective patient identification, and cultivate patient connections with ease, security and no errors. We are now recognized as a leader in patient connection solutions not only in Canada but also abroad.
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